Be open for having your own goals influenced by the goals of your partners!

Equipped with a good team and flanked by strong partners from your network, the resources must now be meaningfully combined to create the promised value for your customer.


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Use your network!

It is inevitable that you will encounter difficulties and hick-ups in your startup journey, which you are not sure how to solve or overcome.


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Build a team that is capable of executing your vision

The next step after profiling and prototyping is to source what you need for the "execution"-part in your entrepreneurial journey.


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What makes you unique?

This field of the Startup Navigator is about defining your unique selling proposition (USP) compared to other market participants.


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Competitors push you to achieve more

There is always competition, and that is a good thing! Even if you think that you are creating something completely new, there is usually a reference market for comparable…


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The entrepreneurial story of Valentin Stalf

On the 26th of May, Valentin Stalf, Founder and CEO of N26, was honored as the Founder of the Year 2018 of the University of St.Gallen (HSG). But how did he become so successful…


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Fake it till you make it

After you have defined your value proposition and built your first prototype, it is now time to bring the first versions of your product or service to the customer. But how do you…


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Generate value for your customer

Why should anybody buy your product? Because it creates added value! In these examples, we speak of value propositions. The value propositions are the answer to the previously…


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Time to fall in love with your product!

After you have described how to approach and solve the customer problem in the Navigator field "Solution", it is now time for prototyping. In the first field you describe which…


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How do you solve the problem?

After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.


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