How do you solve the problem?

After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.


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Outfittery and the jobs they get done

After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done.


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Know your customer like a private investigator

What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to…


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Start with a great problem

Find a great problem worth solving and define its characteristics! Always remember: If there is no problem there is no business opportunity. Be critical about whether you address…


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