How do you solve the problem?

After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.

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Outfittery and the jobs they get done

After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done.

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Know your customer like a private investigator

What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to create a profile of your ideal customer.

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Start with a great problem

Find a great problem worth solving and define its characteristics! Always remember: If there is no problem there is no business opportunity. Be critical about whether you address a marginal problem or a life-changing issue.

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Your Motivation

What motivates you to go on this website or take the Navigator book into your own hands and initiate an innovation project in your company or start your own startup?

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Videointerview zum St. Galler Startup Navigator

Prof. Dr. Dietmar Grichnik und Manuel Hess über die Entstehungsgeschichte des St.Galler Startup Navigators, wichtige Inputs von erfolgreichen Entrepreneuren und die vier Blöcke, die im Zentrum des Tools stehen, das im Zusammenspiel evidenzbasierter…

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Startup Navigator book launch

On 17.01.2018 the Chair for Entrepreneurship celebrated the launch of the new book “Startup Navigator” by Dietmar Grichnik, Manuel Heß, Diego Probst, Torben Antretter and Britta Pukall at the Univerity of St. Gallen.

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“And there is magic in every beginning” Hermann Hesse

Beyond the widespread entrepreneurship romance and startup honeymoon, the St.Galler Startup Navigator™ primarily provides a systematic guide to avoid slipping into the trap of failure after initial euphoria.

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9 Steps to screw up your startup pitch!

When building your own venture, you will very likely get to the point when it’s time to pitch in front of interested people like investors, potential partners or during a startup competition.

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Why we developed the St.Galler Startup Navigator™

Your personal motivation is the foundation for building a startup! And this is where the St.Galler Startup Navigator™ takes you on a journey to successfully build your own venture. The intuitive, step-by-step approach guides you through 20&4…

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