The Navigator

Discover the Startup Navigator now
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The Book

Read the book that takes you by the hand through the entire process
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Amazon Product Listing Optimization (APLO) Tool

Optimize your Conversion Rate on Amazon
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Navigator App

Develop your venture with help of the Navigator App
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About us

Get to know the team behind the Startup Navigator
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Blog

Stay in contact and get free insights, news and information
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What makes the Startup Navigator unique

4&20 Steps + 66 Tools

The Startup Navigator provides you with a step-by-step process on how to start a business. Over 66 tools and methods help you to grow your venture systematically.

Evidence-based

The combination of evidence-based research and practical knowledge from leading entrepreneurs and industry experts maximizes your chances of success.

Data-driven decisions

We believe in data-driven decision making from the very beginning. The Startup Cockpit will help you to make early business judgments based on facts instead of beliefs.

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Follow successful entrepreneurs in building scalable business models.

Design startups that are better, faster, and more sustainable with the insights from entrepreneurship research and successful entrepreneurs. We’ll provide you with: